4TEA2 provides organisational behaviour systems using 'paradigm distribution'. A 'Paradigm' is a coherent set of concepts, assumptions, values, and practices that together define how we understand and act within a particular domain of reality, a worldview or reference framework. Within the scope of what we do, 4TEA2 look to change paradigm behaviour within the domains we work in, creating common language, clear goals, ideals, and processes, as well as training in understanding, discovery and application.
The WHOLEWELL STRAIN AWARENESS OBS introduces, organisation-wide, a crucial layer of strain knowledge, discovery, and regulation, upstream of traditional stress support services.
The WHOLEWELL SERVICE OBS introduces MADE, a ten-behaviour service framework drawn together as a powerful and organisation-wide paradigm culture. Operating on a human and organisational level, MADE has proven to be highly effective.
In Creation: Our content pedigree includes multiple media form journalism, storyboarding and storytelling.
In Communications: 4TEA2 are production creatives, bringing storyboards to life through animated video, flip, e-books and journals.
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